Track upto 3 level of Sentiment across Web over various combinations of keywords.
Split sentiments over Geographies, Platforms etc Demographics.
Sentiment analysis methods could be categorized into two groups, language processing based and application oriented methods. We describe the state-of-the-art approaches in each category and highlight their contributions. Then we conclude this section with a brief overview on visual analytics approaches in sentiment analysis.
A naive Bayes classifier applies Bayes’ Theorem in an attempt to suggest possible classes for any given text. To do this, it needs a number of previously classified documents of the same type. Despite all the complicated mathematics, implementing a Bayes classifier is all about counting the number of words, documents and categories. Once you have these, you can combine them to calculate the probability for each of the possible classes. The document is then classified according to the highest calculated probability. Although there are some factors to take into consideration when using the Bayes filter, in general it should prove to be a profitable and easy first step into Machine Learning. All above techniques are deployed in BrandSOV to derive insightful inferences for brands business objectives.
Integrate Google Analytics for unique data blending options to perform with enhanced visualizations
Utilising this powerful tool will allow you to track many important stats and information about your websites. Knowing how many people are using your Social media platforms, where they are from, your most popular pages and much more can be extremely beneficial to your business, whether a large company or a small start-up, as it can help you to see how effective and successful your online presence is by displaying a breakdown of all of this traffic information.
Get instant pulse of Competitor Activity in all Web properties including top Social Media Platforms
Website Competitor Analysis is an ongoing process which needs to be included in every stage of our website optimization process. A proper competitor analysis of the website will always lead us to some valuable insights for our overall SMO optimization process. Such insights have the potential to exponentially change our sales and conversion metrics and bring positive impact on our overall sales cycle.
With Social Report you can track the performance of everything from your Facebook pages and Twitter profiles, to business reviews, website site performance and blogs. The data from your social channels is downloaded and laid out on a simple and intuitive dashboard. Data collection is effortless - you just need to connect your social profiles. You can quickly and easily organize your data by customers or business. You can track your own social profiles as well as profiles of others (great for competitor analysis)
Effective management of brand reputation on
digital spectrum. Now track keywords &
influencers at great ease.